Sunday, 8 July 2012

Blast4Traffic Review

What Is Blast4Traffic
EMail marketing can be very profitable but its notoriously difficult to get right. But, with the help of  Blast4Traffic you can actually have access to a whopping 70 million targeted prospects every month - and you can get this right away! One of the biggest things that catches people out when they start e-mail marketing is that they can fall foul of the CAN-SPAM regulations. However, with Blast4Traffic, you don't need to worry abut this, because every prospect on the list has opted-in, therefore there's no problem with you getting blacklisted or shut down by your ISP - that's a very useful start.

 
Blast 4 Traffic & Safe-lists
There are 2 separate ways to build an email list - harvesting and building a safe-list - Blast4Traffic uses the latter approach, meaning that its much more powerful and, of course its safer. A safe-list is basically where everyone has decided to opt in, sometimes they are given an incentive such as a free report, or maybe a discount on a product, but in any case, they have agreed to let companies e-mail them offers at a later date until they change their email address or specifically un-subscribe from that list. Harvested lists, by comparison are built by software that trawls the internet looking for email addresses adding them to its database as it goes. These kinds of lists are usually  very poor quality, they aren't targeted and they run a real risk of you getting flagged as a spammer and shut down. In short, avoid them at all costs.

Apparently, Blast4Traffic can supply a whopping 70 million prospects, although you have to  take their word for that. Given that it only costs about $35 though even a small percentage of these prospects would still be good value for money. However, you have to wonder at the quality of such a large list - the cost is definitely a lot cheaper than you would expect to pay a specialized email vendor.

Of course, its not just about a list, because most people will get the value from the extensive video training materials. They show you how to get the most from the tools that are supplied as part of the product, such as how to store up to 10 email addresses and how to customize your emails so that you can send attention grabbing HTML mail in full color.

Importantly, you also get tracking software to help you monitor your success. the tracking software is actually pretty good and lets you track impressions - known in the trade as 'in-boxing', as well as clicks.

Bonuses

Of course, like nearly every good IM course these days Blast4Traffic comes with a great selection of bonus materials. You get some good quality software that helps you to create HTML emails, a graphics package to create eye catching header graphics, pop up software and even, quite bizarrely , an anti-virus package. Why its included, I'm not too sure, but this does smack just a little bit of trying to fill up some space.

Although they all work, I wouldn't get too over excited about the bonuses, after all most of them can be obtained free of charge from the net in any case so your not really getting that much added value. However, that being said its nice to get them for nothing, and they are, at least useful - unlike some IM courses bonuses I could mention!!!

The Verdict

So, after all is said and done is Blast4Traffic any good? Well, yes and no. It certainly over delivers, but in my opinion that's the real problem. You see, the author has tried to cram in too much at too low a price and he ends up with a bit of a mish-mash of a product. The email list is simply too large - there are millions of mails that bounce, and I have heard reports of low conversion rates, but, then again its a numbers game and you should remember that 1% of 70 million prospects is still a whopping 700,000 people!!

Would I buy it - well if I were just starting out and wanting to learn about email marketing then I would say, yes, go for it. However, if you are an intermediate level marketer you could probably spend your money better elsewhere. That being said , Blast4Traffic is as good an introductory course to what is a difficult subject as you will find, and at the price, is well worth a look.

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